We wanted to show the joy, passion, and diversity that was inherent to our culture at Instacart.

So what better way to bring those elements to life, than with food—which is as diverse as we are and elicits joy and passion in myriad ways?

My role in this campaign was concept development and ideation, security the photographer, budget management, talent (employee) management and releases, and campaign management.

Sadly I didn’t save the metrics from LinkedIn at this time, but with the exception of big company news and awards, these were our most popular posts on the channel.